Advisor on one side, vendor on the other
Dr. Matt Zanis, PT, DPT built Rooted in MVMNT, a concierge performance physio practice for founders, operators and athletes, drawing on a career that includes a contract advisory role with US Olympic organizations, which is described here only in general terms.
Jesse holds two roles with Matt. On the company side, he is a stakeholder in Rooted in MVMNT and a company advisor across all of Matt's businesses. Separately, Matt is a client of Common Ground, and the two lanes are kept distinct: business terms get written down like any Common Ground engagement, specifically because the two are friends.
The contract this work runs under
The standing arrangement is a consulting agreement: Jesse handles business planning, contract negotiation, business and startup structure, and individual projects as they come up. Health Vault and GroundTruth, the two apps documented elsewhere in this room, are both individual projects that came out of this agreement. Jesse has read Matt's employment and consulting agreements, because contract review is not Matt's background and it is Jesse's, and has negotiated on Matt's behalf with US Olympic organizations.
The brand platform
As a separate, billable project, Common Ground's brand studio built Rooted in MVMNT a brand platform: a site, brand direction, and a social strategy.