The situation
Matt is the founder of Rooted in MVMNT, a concierge performance physio practice for founders, operators and athletes, based in Scottsdale. He also works in a contract advisory capacity with US Olympic organizations, described only in general terms here.
Jesse is a stakeholder in Rooted in MVMNT and a company advisor across Matt's businesses, under a consulting agreement. This is the contract the rest of this room's work runs under: Health Vault and GroundTruth are both individual projects that came out of it. Separately, Matt is a client of Common Ground, which built the practice's brand platform.
A performance physio practice built across several businesses at once, without anyone on the business side to read a contract, structure a company, or plan the next move.
A stakeholder and advisory role on the company side; contract advisory, including reading his agreements and negotiating on his behalf with US Olympic organizations; and, as a client project, a brand platform for Rooted in MVMNT built by Common Ground's brand studio.
A live brand platform for Rooted in MVMNT and a standing advisory relationship that runs across Matt's businesses, and the contract that Health Vault and GroundTruth both run under.
Read on
The decision and the reasoning
Why we did it this way, told first.
ReadWhat we did and what it produced
The work, decision by decision, and the result.
ReadA slice of the project list
A few related projects.
ReadPrivate side
The full report, the source files on record, the timeline and every figure with its source. Password.
Enter